Thursday, January 30, 2020

Toothpaste Industry in India Essay Example for Free

Toothpaste Industry in India Essay The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general, the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants owing to high barriers of distribution network setup costs countered by large number of FMCG players. Low Threat of Substitutes since toothpastes are marked from completion from tree barks usage and toothpowder usage which have steadily declined in the new millennium. Given the above industry structure, the toothpaste industry is marked by steady and comfortable margins. Analyzing the demand drivers, the customers purchase toothpastes that are easily available and those they can trust for oral care solutions. Therefore, the key success drivers for the industry are marked by competencies in Branding, Distribution, and Dental research. In this industry, 4 companies occupy more than 80% of the market share. These are: Colgate-Palmolive India (48% market by value: distribution reach to 4.64 million retail outlets) Hindustan Unilever (20% market by value: Dabur India (11% market by value: FMCG distribution reach to 5.8 million retail outlets) GlaxoSmithKline (4.3% market by value: distribution reach to approx. 1 million retail outlets) The toothpaste industry is further sub-categorized into 6 segments comprising Regular, Whitening, Gel, Salt, Herbal, and Sensitive. The market share occupied by the 6 sub-categories is provided in Figure 1 as below. Due to low switching costs involved in purchase of toothpaste, the success factors in positioning follow the Hoteling Model/Median Voter Theoremwherein the regular toothpastes that offer benefits for the largest set of customers attain the highest market share and usage.

Wednesday, January 22, 2020

Russian-japanese War :: essays research papers

The Russian-Japanese war of 1904 was a European conflict that was fought because one country was becoming too strong. The conflict was mainly fought because two separate countries had their own special interests in far east countries like Korea, China, and Manchuria. Britain and Japan recognized the independance of China and Korea, but at the same time authorized each other to intervene in either territory if their own "special interests" were threatened by another power or by internal disorder. That power was now Russia. There was already a rivalry going on between Britain and Russia because of the Trans-Siberian railway but now there was another dimension. Russia now had access to the pacific. Her presence in Asia threatened already established Britain interests. China leased the ice-free Port Arthur to Russia and allowed them to store their war ships there. The two empires were set on a collision course. Britain was very reluctant to commit herself to a distant threat of war so she took a step to allying herself with the growing industrial power of Japan. In doing so, Britain found her soldiers in the east. At this time Russia failed to realize how powerful Britain and Japan had made themselves. Russia was unable to take Japan seriously even though they had many reports on how large the Japanese naval and military forces were. Unfortunately, Russia's constant penetration into Korea and Manchuria continued unabated despite the presence of numbers of Japanese immagrants and traders. Russia had succeeded in replacing the now defunct Chinese influence with her own. Russia now began taking over the administrative departments and had their officers train the Korean army to fight on their side. In April, May, and June of 1903, Russian's had told the Japanese that they would move out of China. They did not and continued to occupy the land. In July of the that same year, the Japanese Ambassador proposed that Russia and Japan were to recognize the independance of China and Korea. Both nations were to rcognize preponderance, the Japanese in Korea balanced by russians in Manchuria. They were to recall their troops from their respective area as soon as possible. In return, the Russians would protect the railways in Manchuria and the Japanese would do the same in Korea. It came to the attention of the Japanese that the Russians were building up their naval and military forces in the far east. They were also moving troops not only into Manchuria, but also into North Korea. It now became obvious to the Japnese that the Russians had no intention of releasing their hold on Manchuria and Korea. Nevertheless, the negotiations went on. On February 10th, 1904, both nations produced formal declarations of war. On February 8th, a large part of the Russian Pacific squadron lat anchor in

Tuesday, January 14, 2020

The Last Samurai Being a Favorite Movie

The movie The Last Samurai was not only a great fighting action movie but it also touched on human spirituality, cultural, lifestyle difference and the effect of Japanese culture on a western man. The movie was created in 2003 and takes place in Jap in the 1860s. An American military advisor is embraces the samurai culture that he was hired to destroy after being capture. The battle scenes in The Last Samurai are accurate to how the samurai fought back then from weapons to battle strategies.The warrior strategies of the samurai were determined in part by the weapons that were being used as was the topography of the battle site where the fight was being conducted. They would use up close cavalry for open plains battle, while having archers in the mountains that were better suited for the forest and rocky terrains. They are able to combine these two ways to conduct long range and up close melee attacks during a battle. There are two completely different cultures that clash throughout t he movie.You have the Japanese old Samurai culture that hasn't changed for hundreds of years. Then there is the still new western American culture that Japan is trying to adapt into. The Japanese Samurai culture has always has great discipline and lived by the code of Bushido. Bushido has seven virtues to it which are, Duty or also known as Right Action, Courage, Benevolence, Morality, Truthfulness, Honor and Loyalty. They would live everyday disciplining themselves to this and believed so highly in it that if they disgraced themselves they would commit Seppuku which is taking their own life.While you have the new still forming western culture of America where people were more selfish greedy and wild instead of discipline. They strongly believed in growing stronger through selling or trading and expanding their reaches across the globe. In the beginning of the movie you will see the main character Major Nathan Algeren of the united states army who is sadden, angry and a personal los t of oneself. He despises himself so much that he has to lose himself every night in a bottle of alcohol hoping and wishing someone will release him from his pain by killing him.When he is capture by the same people he was suppose destroy, he is then able to see and study the way of how another culture lives. He eventually takes part in the ways of the Samurai and experiences the mysterious culture of his enemy. By keeping an open mind and fully taking in what he learned from the different culture of his enemies he is able to find a peace within himself that he has never felt before and a new path of life that he can follow happily with no regrets.The movie does have awesome historical accurate battle scenes but it also has a deeper story about how a different culture that can seem strange at first effect someone in a good way. Major Nathan Algeren was an unstable person that thought he didn't deserve to live but was able to find a peace that he never imagined through learning and e xperiencing a different culture that he use to refer to as primitive. It's just like the quote â€Å"never judge a book by its cover†.

Sunday, January 5, 2020

Does Globalization Diminish Cultural Differences - 3759 Words

Giorgia Frizzi, 23rd July 2010 Globalization, Localization, Glocalization Research Paper. Does globalization weaken cultural diversity or does it foster it? Effects of Globalization in Cultural differentiation 1. Introduction. As some of us may know, the term â€Å"globalize† started being used in the modern times. However globalization as an idea has been brought up since even before the 1500’s when people started forming connections between communities, and therefore creating forms of communication, migration and such between these. And it is probably from these examples that in the modern era we came to call it Globalization which is known for being a process of integration between cultures, societies, economies, etc. Nonetheless,†¦show more content†¦Websters Third New International Dictionary (Gove, 2000) defines culture as the total pattern of human behavior and its products embodied in speech, action, and artifacts and dependent upon mans capacity for learning and transmitting knowledge to succeeding generations. I believe that nowadays culture is no longer perceived as some sort of knowledge system we got from our ancestors. Indeed many anthropologists and socialists now per ceive culture as the ideas, attributes and expectations that change as people react to changing situations. Indeed, in the 21st century , technology has increased the velocity of social change. For instance the internet and fast communication in general are pretty much destroying cultural boundaries and they are creating the possibility of a global culture. In these regards McLuhan (1962: p.31) coined the term global village in the 60s referring to the globalization of media. McLuhan shows how the world has turned into a village thanks to electric technology that brings all social functions together and makes us all more aware of our global responsibility. On the other hand it has been considerably argued that globalization might instead foster cultural diversity and give more space to local cultures. Roland Robertson suggests by using the term Glocalization, that locality and with it cultural diversity may be strengthened thanks to globalization. More specifically he describes for instance the process of aShow MoreRelatedIs Globalization Diminishing The Presence Of Nationalism?1334 Words   |  6 Pages2014 Is Globalization Diminishing the Presence of Nationalism? 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